‘Noise on social leading to consumer apathy’ via Marketing Week
http://www.marketingweek.co.uk/news/noise-on-social-leading-to-consumer-apathy/4006692.article
http://www.marketingweek.co.uk/news/noise-on-social-leading-to-consumer-apathy/4006692.article
http://www.responsesource.com/news/77764/digital-publisher-advertising-revenues-up-16-year-on-year
http://www.thedrum.com/news/2013/05/15/mobile-and-advertising-go-hand-hand-create-compelling-opportunity-says-microsoft
Via paigerobertson: TBWA\Hunt\Lascaris
This is really neat. Although TBWA\Hunt\Lascaris is well established as an above-the-line agency, clients were yet to be introduced to the wealth of talent they TBWA\ Design had to offer. So, to get the clients’ attention, they intercepted existing above-the-line briefs and used the physical advertising brief as a canvas. Instead of answering the brief in a traditional manner, they conceptualized various designs that captured the essence of the brands, then brought them to life using only the cardboard job bags and the briefs that were attached to them.
Via hallojo:
Nice! The BA Ticket Giveaway. Great to see so many people smile. :) #BA #freetickets #BBHLondon
A full-fledged flight simulator available to Victoria St commuters, offering the opportunity to win a trip to seven sunny locations by landing a Boeing 777 correctly on an airport of that destination.
Via emunn:
IBM (a client of Ogilvy, who I work for) just released The World’s Smallest Video. They literally created a movie moving a bunch of atoms, yes ATOMS, frame by frame. It’s not as good as Wall-E but still pretty cool.
Via futuramb:
What 3-D Printing Means To The Future Of Advertising | Co.Create: Creativity \ Culture \ Commerce
Advertisers will be forced to reconcile their physical outputs in the world in a way that spitting out spots and microsites never faced us with. Or, said differently, our ad crap is made more evident when it’s a real piece of crap sitting on a desk or floor. We’ll have to continue to ask ourselve, “Is this additive value or just some more crap?” And the crap factor will, hopefully, make us work harder to do better for audiences who are increasingly immune to our virtual ad crap, more so when it’s physical ad crap.We as consumers will likely find ourselves in a world where, in addition to all the images and messages we are bombarded with today, almost every physical object in public places are designed by somebody in order to make us feel, react, think and ultimately consume in a certain way. A likely reaction against this will be that we will not just close our ears with headphones, but also our eyes to shield our fragile and adaptive minds against all these intrusions.
UNITE VII (Sponsored by @geminisearch)
Tickets available here: http://unitevii.eventbrite.co.uk