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~ Friday, January 6 ~
Heineken QR Stickers -
Heineken introduced its new brand message ‘Open Your World’ at this year’s Heineken Open’er Music Festival in Gdynia, Poland. Agency Leo Burnett created the Heineken U-Code, a QR Code sticker that carried the users personal message and anyone attending the festival could make one in the specially constructed Heineken digital tent. It transpired that creating and scanning a U-Code was a great excuse for people to approach someone new and make friends at the festival.
This is really neat. Although TBWA\Hunt\Lascaris is well established as an above-the-line agency, clients were yet to be introduced to the wealth of talent they TBWA\ Design had to offer. So, to get...