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Smell-Vertising Hits U.K. With Potato-Scented Bus Shelters - McCain Foods To promote its new product, Ready Baked Jackets, McCain Foods is tempting U..K consumers with the wafting smell of “3-D baked potatoes” as they wait at city bus shelters in York, Manchester, London, Nottingham and Glasgow. When people press a button on a poster, a hidden heating element warms the fiberglass 3-D potato and releases the aroma of oven-baked jacket potato throughout the bus shelter. The aroma was developed over three months in collaboration with a specialist scent lab. The shelters will also dispense a discount for the product: baked potatoes that are ready to eat from frozen in five minutes, but claim to offer the same smell and taste of slow oven-cooked potatoes. Creative work is by ad agency Beattie McGuinness Bungay, with media booked by PHD and Hyperspace—the innovation division at Aegis Media’s Posterscope. http://adage.com/article/creativity-pick-of-the-day/smell-vertising-hits-u-k-potato-scented-bus-shelters/232586/

Smell-Vertising Hits U.K. With Potato-Scented Bus Shelters - McCain Foods

To promote its new product, Ready Baked Jackets, McCain Foods is tempting U..K consumers with the wafting smell of “3-D baked potatoes” as they wait at city bus shelters in York, Manchester, London, Nottingham and Glasgow.

When people press a button on a poster, a hidden heating element warms the fiberglass 3-D potato and releases the aroma of oven-baked jacket potato throughout the bus shelter. The aroma was developed over three months in collaboration with a specialist scent lab.

The shelters will also dispense a discount for the product: baked potatoes that are ready to eat from frozen in five minutes, but claim to offer the same smell and taste of slow oven-cooked potatoes.

Creative work is by ad agency Beattie McGuinness Bungay, with media booked by PHD and Hyperspace—the innovation division at Aegis Media’s Posterscope.

http://adage.com/article/creativity-pick-of-the-day/smell-vertising-hits-u-k-potato-scented-bus-shelters/232586/


24 notes
  1. jonic reblogged this from jaymug and added:
    Wow! That’s literally a minute’s walk from my house! It’s this...stop here:...
  2. gemini-search reblogged this from jaymug and added:
    Smell-Vertising Hits U.K. With Potato-Scented Bus Shelters - McCain Foods
  3. harfnoon reblogged this from jaymug
  4. agencycreative reblogged this from jaymug
  5. annoyingb reblogged this from jaymug and added:
    Advertising.
  6. sophiemanfredi reblogged this from jaymug and added:
    McCain multisensory bus shelter ad smells of baked potatoes
  7. loreleiholmes reblogged this from jaymug
  8. capitalduh reblogged this from jaymug and added:
    amazing advertising!
  9. mindwithoutlogic reblogged this from jaymug
  10. jaymug posted this
reblogged via jaymug