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Channel 4 Ad Revenue Boosted By Biggest-Ever Paralympics

The outdoor sector has seen an increase of thirty percent in media spend including billboards, posters, taxis, buses and the London Underground for the 2012 Olympics and Paralympics, and by September’s end, is expected to realize its largest year-on-year surge ever. Channel 4 has upped its spend on outdoor by fifty percent.

via Brand Channel http://www.brandchannel.com/home/post/2012/08/22/Channel-4-Ad-Revenue-Boosted-By-Biggest-Ever-Paralympics.aspx

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